Reinventing Ethical Entrepreneurship: The Virtues


Twelve entrepreneurial virtues form the core of our curriculum reinventing business ethics and education. The twelve entrepreneurial virtues were selected because they constitute the heart of business and entrepreneurial character. The virtues encompass three spheres of business and entrepreneurial excellence: cognitive, individual, and social. Understanding and applying the virtues will lead to greater ethical business practice and result in more effective entrepreneurial behaviors.

A description of each entrepreneurial virtue is accompanied by three learning opportunities. The three learning opportunities provide various ways to understand and apply each entrepreneurial virtue in the classroom. In addition, each of these virtues is presented in a video to be shown in the classroom: See Our Video Page

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